How I Got Here
I started in a small studio working on e-commerce products alongside people who were at the absolute forefront of UX back then. They became my mentors, and many of them are still close friends today. From there came banks, social networks, complex management systems, and smart home platforms.
Today I lead end-to-end interaction, visual and strategic design across products used by thousands of people worldwide. The problems are bigger, the systems are more complex, and the stakes are higher. I love that.
What Inspires Me
I draw inspiration from well outside the screen. Architecture, manufacturing, hardware design, urban planning. That cross-domain perspective has been especially useful on platforms where digital and physical products have to feel like one thing, home automation being the clearest example. I follow infrastructure and urban systems closely and occasionally take on improvement projects in my own neighbourhood.
When I'm in Full Commitment Mode
When something catches my attention I go deep. A few years ago I planned and visualised a full apartment interior in 3D, working through room flow and how to make a limited kitchen layout actually function. Then I pushed it further and built a mixed reality version so you could walk through the space before a single wall was touched.
When I Shut the Laptop
Outside of work I run most mornings, hike whenever I get the chance, play football and volleyball, and I’m currently learning electric guitar, mostly playing classic rock riffs badly 🤘 but enthusiastically.
Story Time: Where It All Started
When I was a teenager I got my hands on a Windows Mobile phone and couldn't get past how painful the whole thing was. The system, the apps, the logic of it. So instead of accepting it, I redesigned them. That was the moment I understood what I actually wanted to do. Make people's lives better.
